Board Work

Commercial acumen and strategic focus for boards driving transformation, internationalization and sustainable growth in retail and FMCG.

5+ active board assignments30+ years CEO experienceCertified board member
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Current board roles

Chairman of the Board:

  • MAIA UniverseTech startup in AI and sustainability
  • Waynes Coffee Sweden ABLeading coffee chain in Sweden
  • IWFInternational Women's Forum

Board Member:

  • Bio-RestoreBiotech company in environmental solutions
  • DI CloseNetwork for female leaders

Core competencies in board work

Deep expertise in areas critical for successful governance of retail and FMCG companies.

Internationalization
Deep experience in expansion to Nordic and global markets
  • Market establishment in new countries
  • Cultural adaptation and localization
  • Partnerships and joint ventures
  • International regulatory compliance
Digital Transformation
Proven track record in digital transformation and technical development
  • E-commerce and omnichannel strategies
  • Digital infrastructure and systems
  • Data-driven decision making
  • Technical innovation and automation
Strategic Development
Long-term strategy development with focus on sustainable growth
  • Business model innovation
  • Market strategy and positioning
  • M&A and growth initiatives
  • Risk and opportunity analysis
Cultural Transformation
Leadership in organizational change and cultural development
  • Change management processes
  • Leadership and team development
  • Communication and anchoring
  • Performance management

When my board engagement creates the most value

Situations where deep industry expertise and practical experience make a real difference for company development.

Transformation journeys
Companies undergoing major changes in digitalization, business model or market strategy.

Example focus areas:

Digital transformationBusiness model innovationCultural change
International expansion
Companies planning or implementing establishment in new markets, especially within the Nordics.

Example focus areas:

Market establishmentJoint venturesCultural adaptation
Growth and scaling
Companies in growth phase needing experienced leadership to handle complexity and risk.

Example focus areas:

Business scalingSystem developmentTeam development
Crisis situations
Companies needing experienced crisis management and turnaround expertise to turn around development.

Example focus areas:

Turnaround managementStakeholder managementOperational efficiency

Value creation for your organization

Concrete contributions that strengthen the company's strategic position and execution capability.

1

Strategic direction

Clear long-term strategy with concrete milestones and measurable goals

2

Risk management

Structured risk analysis and preventive measures based on practical experience

3

Industry expertise

Deep understanding of retail and FMCG with network and market knowledge

4

Execution capability

Practical experience in translating strategy into action and results

Strengthen your board with industry expertise

Let's discuss how I can contribute to your board and support your strategic development.

Discuss board roleView background & experience